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Hi, I am Natalie Cruz. 

I am the owner of The Petal Coop, and we are a local flower bar and mobile flower truck in Salt Lake City. Prior to starting The Petal Coop, I was a project coordinator and events director for a hospitality developing firm. I grew a profound passion for entrepreneurship and design while working at the firm and decided to follow my greatest passion, flowering. 

Spreading happiness through petals has become one of my greatest joys. I am a self-taught florist and I have been mentored by some of the industry’s top professionals. I draw inspiration for my flower designs from the natural elements and colors of my surrounding landscapes. I believe you can dream up the most beautiful unique designs with the variation of colors and textures that a single petal emanates.

For over a decade, I have focused on special occasions, locally and nationally. 
Since the day I co-founded The Petal Coop, I have always dreamed of having a mobile flower bar or studio where I could offer unique flower varieties and a sacred place where I could teach others how to make arrangements.

In the spring of 2018, I was able to share my passion with many people by purchasing my little Petal Pusher (our 1968 VW double cab) and becoming one of Salt Lake's First Mobile Flower Trucks.

When I purchased the Petal Pusher, I was extremely thrilled to be able to bring mobile flowers to the Salt Lake scene, but I also wanted a permanent gathering spot for our flower lovers.


That’s when the Flower Stem Bar was born. In the fall of 2018, we created the perfect gathering spot for flower enthusiasts in The Maven District. 

The flower bar is a place where our lovely customers and friends can pick up beautiful single stem flowers or custom arrangements, take classes, and learn how to incorporate flowers into their everyday lives. 

I believe unique flower varieties and locally grown blooms should be available to everyone, and I believe a mobile flower truck and flower bar brings us one step closer to making others happy through flowers. I truly believe, with my whole heart, that petals make everyone happy. 


Hope to see you alongside the Petal Pusher or at The Flower Bar Soon.


Xo, Natalie 

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